The number of Facebook fans rose ninefold. Sign up to our weekly newsletter Thanks for signing up. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. Masterclasses Creative skills of tomorrow, taught by the stars of today. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. You can change your cookie settings at any time. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective.
Sign In to Your Account Username: You can change your cookie settings at any time. Its success went beyond the wildest dreams of agency and client with 5. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Companies of the Year Learn More. Good work can be undermined by an inflated sense of self-importance.
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Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Need help with getting stuff done? It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has atudy the original content bubbling across the Web. Companies of the Year Learn More. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that sutdy both traditional and social media.
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The approach was certainly quantity over quality which social media advocates will recognise. We have placed cookies on your computer to help make this website better. Digital Communications Manager Grade sthdy Mark Tutssel, the jury president, described it as “the perfect film”. Otherwise, we’ll assume you’re OK to continue.
Don’t show this message again. This then leads us to another lesson.
At a kebnedy when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.
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The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. Contagious Navigation Become a member.
History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign
If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?
Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Click here to find out more about Contagious membership. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
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11 Social Media Marketing Lessons from the Old Spice Campaign
Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as one of the most popularever viral campaigns. Its success went beyond the wildest dreams of agency and client with 5. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing.
Old Spice Case Study by Madeleine Wilson on Prezi
Share with your network: There was an error. So, for as long as case study films are necessary, agencies may as well strive to get them right. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Looking for a lod job?